9 Easy Rules For Targeted Keywords:
1. Sit down with a pen and paper and brainstorm! I know this might not seem like a very high tech idea, but you know your business best! Picture your perfect client and imagine what keywords they might type into the search engines.
2. Ask family, friends, and associates what terms they would use to search for your product type.
3. Be specific and general. For example, if you were selling cocker spaniel puppies, you might use the following keywords: dogs, dog, puppy, puppies, cocker spaniel, cocker spaniels, cocker spaniel puppies, pets, etc.
4. Include misspelled words! This is a trick that many site owners neglect and that's too bad! Using misspelled words is a great way to target traffic that you and your competitors might otherwise miss! Research common misspellings of your top keywords and include them in your list.
5. Include the long and short forms of words. Using the puppy example, you would include pups and pup along with puppies.
6. Use as many variations of your keywords as you can think of. For example, the keyword diet could be diet, diets, dieting...
7. Remember that some search engines are case sensitive when it comes to keywords and phrases, so Run and run would be considered two separate keywords.
8. Be sure to include your company name, but do NOT use trademark names other than your own! If you get caught using trademark names like Wal-Mart, Yahoo, Amazon, etc to drive traffic to your site, you could not only find yourself banned from the search engines, you could also find yourself slapped with a lawsuit!
9. Check what keywords your competitors have featured on their websites, in their titles, and in their META tags. You can easily do this by going to your competitor's website, clicking on the View menu of your browser, and choosing Source.
Keep track of what you learn as you make your way through their keywords. You will find that the same sites and pages keep popping up. Be sure that you pay close attention to their strategies.
Warning: There are two things I want to mention here. First, I am not suggesting that you blatantly copy your competition's keywords or code!
Rather, use the information you gather to expand your own keyword list and improve your website design.
Second, keep in mind that websites with top ranking positions in highly competitive industries may be using more complex tactics to hide their Source Code from their competitors. In fact, you should know that some sites even put up decoy Source Code to try and throw you off track.
So if you come across a website that has a top ranking in a number of the major search engines, but their source code seems off or different from others in top positions, this is probably why. Don't worry about it. Just move on.
Buy 100% risk free website traffic now!
Click here for more information about our "Traffic Specials"
